India’s experiential travel market set to reach USD 45 bn by 2027

India’s experiential travel market is projected to reach USD 45 billion by 2027, driven primarily by Gen Z. A new survey by WanderOn reveals that the 18–35 age group accounts for over 60 per cent of bookings, signalling a shift towards curated, immersive, and meaningful travel. The industry’s expansion is also backed by rising aspirational spending and the growing popularity of solo and offbeat experiences.

from Travel News | Latest Travel Sector Updates: ET TravelWorld : ETTravelWorld.com https://ift.tt/VLDvTt3